Over 20 years UI/UX design experience. Worked for Porsche Agency, Hulu, Apple, MedMen, Forever 21, LG, Korean Air, Hyundai Motor, etc Based in Seoul, Korea since 2022
Worked for Porsche new digital platforms such as NFT, Metaverse, Communication, and EV Battery Data Platform. Collaborating with Porsche team to build up their platform from scratch.
Content Portal
"Content Portal" is Hulu's Content Publishing Tools. Internal operation, business team and exteranl partners are using it to manage all Hulu contents.
"Polaris" is Internal Business Content Management Website. Cross-Business team are using it to manage their own contents and collaborate each other effectively.
Re-envisioned and designed a POS for multiple platforms and fullfillment systems. Especially, store employee who can hold a POS to help customers shop comfortably.
To create new Native Forever 21 Apps to enhance UI/UX and performance for App users. Also, keeping the Forever 21 branding identity across multiple devices.
Personalized shopping experience is the most notable change in e-commerce. Especially, Plus Size Microsite should be the more aggressive approach to plus size target audience.
Project Blackout original name is "Point Blank" in Korea. However, there is the contract issue to use same name in US and Canada. Therefore, it changes to "Project Blackout" for US and Canada game users. Also, recreate Game BI to keep not only the original game concept but also different style.
Zero Rock Entertainment is the startup company to distribute the online games. They bring the unique and rookie games from Korea and distribute these to a worldwide audience. Company requested me to create CI and business website.
Hulu Content Portal is content publishing tools. Hulu internal business, operation team and external partner are using this tool for managing Hulu contents. It has built by engineers before. Therefore, there lacked user friendly UI/UX and enginners focused on the functionalities. Therefore, I built Content Portal design system for the consistency and keep Hulu identity. Also, I conducted Stakeholders interview to understanad their workflow, paint points, needs to catch the problmens and find the solution.
Role Summary
Apple, Inc
Recreate and manage UI Style Guide for Apple TV Plus Business Contents Management website (Polaris) with the smart layout which is a Sketch new feature to create flexible symbols. I am the only person to use Smart Layout rapidly so I am in charge of Apple TV all library. Also, manage VueKit (Apple TV Standard UI Kit) for Apple Team and Vendors. Therefore, we can design all Apple TV Projects consistently and effectively. Moreover, improve Polaris website UI/UX to meet stakeholder’s satisfaction.
Role Summary
MedMen
In-charge of diverse projects to improve current UI/UX to meet business goals and customer satisfaction. Also, define MedMen standard design style guides for consistency across multiple platforms. The first project was that I revamped the internal POS (Point Of Sale) system for multiple devices to figure out the store employee’s workload and increase sales revenue. After launching, redundant work has reduced and customers can enter the store without the long waiting line. Therefore, sales revenue has increased.
Role Summary
Forever 21
Involved in lots of complex projects to meet the company’s goal. The most successful project was Forever 21 US website revamping with RWD (Responsive Web Design) according to my proposal. Despite technical issues and disagreement, I kept convincing stakeholders based on my research and vision proposal. After implementation, sales revenue, UPT, website traffic, and conversion rate have increased. Additionally, the UI design was consistent and we can save money for website maintenance. Most importantly, the mobile conversion rate skyrocketed from 1.03 to 1.98
