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New Normal

Create Prototype
"The New Normal" is the first cannabis commercial campaign. Need to buildup the teaser website before the commercial reveal on the air. The New Normal delves into the American history of cannabis, from pre-prohibition to today's modern industry, ultimately serving to further support MedMen's vision for marijuana legalization and regulation. The piece reverts back to pivotal moments throughout American history, such as George Washington’s hemp farm and Reefer Madness propaganda, detailing coinciding injustices of the past while looking towards a hopeful future.

My Role

Creating the clickable prototype with UI Codes to present design and interaction for stakeholders and venders understandable. It's not easy to understand full idea of design and interaction with static design so my manger assigned me to create the clickable prototype. The biggest challenge was about the mouse scroll interaction. When scroll down, page move to right or left. The vendor couldn't create this navigation interaction. Therfore, I created it for the reference. Finally, vendor used my code and script.
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