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portfolio - 1

Mobile App

Forever 21 New Mobile App
Former Forever 21 App was based on a hybrid app that combined Mobile Web and App. Executive Team requested to improve UI/UX and increase conversion rate. The most challenging aspect was to re-develop not only User Interface but also the User Experience for the New Native App. I conducted an audit of the existing mobile Web, App and analyzed the user experience. Also, I researched the competitors and established the best practices based on my competitor survey. On top of that, I was incharged of UI design for new app.

My Role

I was part of the pitch team and was responsible for the experience strategy and design of the iOS app. I lead the UI/UX work, producing all major deliverables and presenting these to the executive team & developers.

UI Design

Our golas were not just limited to improving conversion rate, but also to keep user friendly UI design for users familiar with current mobile app UI.